It is the brain child (no pun intended) of Christian Fiala, a butcher who is seen as a staunch advocate of women's health issues. He has been the director of an abortion clinic in Vienna for the last decade, and is the current chairman of the International Association of Abortion and Contraception Specialists.
Now, I'm sure you are familiar with the Holocaust Memorial Museum in Washington, D.C. It serves as a somber reminder of the pain and suffering inflicted upon millions of innocent people in the hope of preventing such a thing from occurring again. Imagine what would happen if someone opened a museum dedicated to the philosophy that while the Holocaust wasn't pretty, the real horror was the shortage of gas chambers. Imagine if we were told that the real problem wasn't the killing of "undesirables," but rather the difficulty in rounding them up and disposing of them in a more efficient and humane manner. The public would be outraged beyond belief.
So, you can see that it really is ironic to see a museum celebrating the slaughter of untold millions of babies in a country where a person can be sentenced to prison for Holocaust denial. I guess when the "undesirables" in question are unborn children, no one really gives a damn.